“Long Life Menu” Communication Campaign
Municipality of Milan, Department of Health
For the Department of Health of the Municipality of Milan, the Blu Oberon team took care of all the communication campaigns related to the programs and objectives of the Health Policy sector, focusing in particular on the creation and production of print, video, and web communication materials, used in dozens of events and initiatives held in the city.
The “Long Life Menu” campaign involved fifty restaurants in Milan to offer balanced and healthy menus for each season of the year, aiming to raise awareness among citizens about correct lifestyles.
Conducted in collaboration with Agrimercati, the Milan Chamber of Commerce, EBtpe, EXPO 2015, it was followed in all its phases: from the creation and production of the brand to the definition of the coordinated image, from the packaging design to various applications on many different supports, such as advertisements, postcards, window stickers, recipe cards and collectors for the affiliated restaurants, posters, and billboards.
In addition to visual design and production, the Blu Oberon team took care of all editorial aspects (concept, writing, layout, proofreading) and printing of materials.
Furthermore, it managed the publication of the “Health Notebooks,” thematic periodicals published by the Municipality of Milan.
Client: Municipality of Milan, Department of Health
Location: Milan
Partners: Agrimercati, Milan Chamber of Commerce, EBtpe, EXPO 2015
