{"id":15501,"date":"2018-04-14T11:42:56","date_gmt":"2018-04-14T10:42:56","guid":{"rendered":"https:\/\/bluoberon.it\/portfolio-items\/a-new-frontier-in-territorial-marketing\/"},"modified":"2024-03-08T12:16:07","modified_gmt":"2024-03-08T10:16:07","slug":"a-new-frontier-in-territorial-marketing","status":"publish","type":"avada_portfolio","link":"https:\/\/www.bluoberon.it\/en\/portfolio-items\/a-new-frontier-in-territorial-marketing\/","title":{"rendered":"A New Frontier in Territorial Marketing"},"content":{"rendered":"

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Integrated Territorial Marketing Project<\/h1>\n

City of Legnano<\/h2>\n<\/div>
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A grand 3D project to reconstruct the entire urban fabric of the city of Legnano and replace the disused and to-be-requalified areas with the main urban interventions planned for tomorrow. The presentation at the most important Italian real estate fair. Supporting communication materials. Here is the integrated communication plan designed by the Blu Oberon team to reveal the new face of Legnano. <\/em><\/p>\n<\/div>

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A 3D reconstruction of the entire city of Legnano was carefully crafted to incorporate the major urban projects planned for areas subject to requalification. The resulting virtual model was the basis for creating a captivating overview video capable of fully representing to citizens and stakeholders the transformations of the urban territory.<\/p>\n

The institutional communication plan also covered the concept and realization of the City of Legnano’s stand at EIRE, the main real estate fair in Italy.<\/p>\n<\/div>

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The choice of materials aimed to make the structural elements of the stand transparent, almost ethereal, to focus instead on the monolith screen with its multiple inclinations. A triptych of digital frames completed the supports for the ad hoc produced audiovisual content, while at the opposite end, the luminous counter offered the exclusive brochure dedicated to the transformations of the urban system, with a clean and essential design.<\/p>\n<\/div>

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Client: City of Legnano<\/p>\n

Partner: Euroimmobiliare<\/p>\n<\/div>

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<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":15067,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[40,44,41,47,50,51],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-15501","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-3d-en","portfolio_category-institutional-communication","portfolio_category-multimedia-installations","portfolio_category-publishing","portfolio_category-video-en","portfolio_category-visual-design-en"],"yoast_head":"\nA New Frontier in Territorial Marketing - Blu Oberon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bluoberon.it\/en\/portfolio-items\/a-new-frontier-in-territorial-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A New Frontier in Territorial Marketing - 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